New Year’s Eve Ball Flyer

This flyer was created in 2019 for a New Years Eve Ball produced by the Diva’s Wine Club. It was used to promote the event and inform the viewers about what the event would entail. The color palette that was used for this event is blue, black, silver, and white. In order to achieve the silver areas of this print piece, instead of a flat gray, we used an alternating gray and white gradient on parts of the text and clock. This application of the gradient gives the selected parts of the flyer a shiny, metallic appearance that is perceived as being silver.